This statistic presents information on the types of ads influencing buying decisions in the United States as of November 2015. During the survey period, 36 percent of respondents stated that ads delivered through social media platforms influenced their buying decisions.
Leading types of advertising influencing consumer purchasing decisions in the United States as of November 2015
Characteristic
Share of respondents reporting 'high' or 'medium' influence
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Leading types of advertising influencing consumer purchasing decisions in the United States as of November 2015
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The original question posed by the source was: 'To what degree do the following influence your buying decisions?' Figures represent a combined total for 'high' and 'medium' influence.
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Deloitte. (March 23, 2016). Leading types of advertising influencing consumer purchasing decisions in the United States as of November 2015 [Graph]. In Statista. Retrieved April 13, 2025, from https://www.statista.com/statistics/318229/ads-influence-buying-decisions-usa/
Deloitte. "Leading types of advertising influencing consumer purchasing decisions in the United States as of November 2015." Chart. March 23, 2016. Statista. Accessed April 13, 2025. https://www.statista.com/statistics/318229/ads-influence-buying-decisions-usa/
Deloitte. (2016). Leading types of advertising influencing consumer purchasing decisions in the United States as of November 2015. Statista. Statista Inc.. Accessed: April 13, 2025. https://www.statista.com/statistics/318229/ads-influence-buying-decisions-usa/
Deloitte. "Leading Types of Advertising Influencing Consumer Purchasing Decisions in The United States as of November 2015." Statista, Statista Inc., 23 Mar 2016, https://www.statista.com/statistics/318229/ads-influence-buying-decisions-usa/
Deloitte, Leading types of advertising influencing consumer purchasing decisions in the United States as of November 2015 Statista, https://www.statista.com/statistics/318229/ads-influence-buying-decisions-usa/ (last visited April 13, 2025)
Leading types of advertising influencing consumer purchasing decisions in the United States as of November 2015 [Graph], Deloitte, March 23, 2016. [Online]. Available: https://www.statista.com/statistics/318229/ads-influence-buying-decisions-usa/
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