As of February 2025, X/Twitter was the social network with the highest share of male users, who accounted for 63.7 percent of global users. Overall, social media platforms were had more male users than female users.
Gender distribution of social media audiences worldwide as of February 2025, by platform
Characteristic
Female
Male
Instagram
47.3%
52.7%
Snapchat
48.4%
50.7%
TikTok
44.3%
55.7%
Facebook*
43.3%
56.7%
LinkedIn
43.1%
56.9%
X (Twitter)
36.3%
63.7%
Created with Highcharts 7.2.2Share of users47.3%47.3%48.4%48.4%44.3%44.3%43.3%43.3%43.1%43.1%36.3%36.3%52.7%52.7%50.7%50.7%55.7%55.7%56.7%56.7%56.9%56.9%63.7%63.7%FemaleMaleInstagramSnapchatTikTokFacebook*LinkedInX (Twitter)
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DataReportal, & We Are Social, & Meltwater. (February 5, 2025). Gender distribution of social media audiences worldwide as of February 2025, by platform [Graph]. In Statista. Retrieved April 08, 2025, from https://www.statista.com/statistics/274828/gender-distribution-of-active-social-media-users-worldwide-by-platform/
DataReportal, und We Are Social, und Meltwater. "Gender distribution of social media audiences worldwide as of February 2025, by platform." Chart. February 5, 2025. Statista. Accessed April 08, 2025. https://www.statista.com/statistics/274828/gender-distribution-of-active-social-media-users-worldwide-by-platform/
DataReportal, We Are Social, Meltwater. (2025). Gender distribution of social media audiences worldwide as of February 2025, by platform. Statista. Statista Inc.. Accessed: April 08, 2025. https://www.statista.com/statistics/274828/gender-distribution-of-active-social-media-users-worldwide-by-platform/
DataReportal, and We Are Social, and Meltwater. "Gender Distribution of Social Media Audiences Worldwide as of February 2025, by Platform." Statista, Statista Inc., 5 Feb 2025, https://www.statista.com/statistics/274828/gender-distribution-of-active-social-media-users-worldwide-by-platform/
DataReportal & We Are Social & Meltwater, Gender distribution of social media audiences worldwide as of February 2025, by platform Statista, https://www.statista.com/statistics/274828/gender-distribution-of-active-social-media-users-worldwide-by-platform/ (last visited April 08, 2025)
Gender distribution of social media audiences worldwide as of February 2025, by platform [Graph], DataReportal, & We Are Social, & Meltwater, February 5, 2025. [Online]. Available: https://www.statista.com/statistics/274828/gender-distribution-of-active-social-media-users-worldwide-by-platform/
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