Gender distribution of social media audiences worldwide 2025, by platform

Gender distribution of social media audiences worldwide as of February 2025, by platform

CharacteristicFemaleMale
Instagram 47.3% 52.7%
Snapchat 48.4% 50.7%
TikTok 44.3% 55.7%
Facebook* 43.3% 56.7%
LinkedIn 43.1% 56.9%
X (Twitter) 36.3% 63.7%
Created with Highcharts 7.2.2Share of users47.3%47.3%48.4%48.4%44.3%44.3%43.3%43.3%43.1%43.1%36.3%36.3%52.7%52.7%50.7%50.7%55.7%55.7%56.7%56.7%56.9%56.9%63.7%63.7%FemaleMaleInstagramSnapchatTikTokFacebook*LinkedInX (Twitter)
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%105%110%
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Release date

February 2025

Region

Worldwide

Survey time period

February 2025

Age group

18 years and older

Supplementary notes

Figures represent addressable ad audiences, and may not totally reflect active users of member bases. Gender values may not sum up to 100 percent.

* All audiences except Facebook are 18 years and older. Facebook's audience is 13 years and older.

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