European SME advertising on TikTok 2023

In 2023, it was estimated that 56 percent of medium-sized businesses in Europe used TikTok to advertise their products and services on a monthly basis. Around 47 percent of small business in Europe had a presence on TikTok, to market their service and attract new customers.

Share of small and medium companies (SME) in the European Union using TikTok for advertising or marketing purposes in 2023

Characteristic	Share of companies
Micro	46%
Small	47%
Medium	56%

0%10%20%30%40%50%60%70%

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Release date

January 2024

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Region

Belgium, Europe, France, Germany, Italy, Netherlands

Survey time period

2023

Special properties

businesses in selected sectors

Supplementary notes

All data presented are estimates
According to the source: "A microbusiness has fewer than 10 employees and less than €2 million in revenue. A small business has fewer than 50 employees, and less than €10 million in revenue. A medium-sized business has fewer than 250 employees, and less than €50 million in revenue."

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