Europe: top return criteria for online purchases 2022

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A 2022 survey revealed that almost all regular online shoppers in Europe considered the ability to make returns by dropping off at either a parcel shop or a retailer's store important. In addition, nine out of ten European e-commerce shoppers appreciated the power to return online purchases with home pickup. Moreover, nearly three-quarters of French and UK respondents said they attached importance to free returns.

Most important return criteria for online shoppers in selected European countries in 2022

Return criteria	France	Germany	Spain	Italy	UK	All European countries
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Release date

January 2023

More information

Region

Europe

Survey time period

May 30 to July 26, 2022

Age group

18 years and older

Special properties

regular e-shoppers who considered the following return criteria important*

Method of interview

Online survey

Supplementary notes

* The 2022 survey involved 23,974 participants across 22 European countries.
- France: 1,498
- Germany: 1,487
- Italy: 1,525
- Spain: 1,501
- UK: 1,500

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