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U.S. consumers who would not buy from fashion brands proven to be greenwashing 2022

Published by
P. Smith,
May 11, 2023
In a 2022 survey, 55 percent of fashion shoppers in the United States at least somewhat agreed that they would stop buying from a fashion brand if they were proven to be making false or misleading claims about the sustainability of their product. The practice of making a product or company seem more environmentally friendly than it really is often referred to as 'greenwashing'.

Share of consumers in the United States who would stop buying from fashion brands that have been proven to make false claims about sustainability in 2022

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Source

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Release date

September 2022

Region

United States

Survey time period

June 13 to 16, 2022

Number of respondents

1,002 respondents

Special properties

Fashion consumers

Supplementary notes

Respondents were asked to select their level of agreement for the statement "I would stop buying from fashion brands that have been proved to be making false or misleading claims about the sustainability/environmental friendliness of their company/product."
Survey respondents were nationally representative according to age, gender, and region.

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Statistics on " Sustainable fashion shopping behavior in the United States "

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Overview

8

Industry

6

Purchases

8

Circular fashion

7

Greenwashing

4

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Topics

Sustainable fashion shopping behavior in the United StatesApparel market in the U.S.Fashion e-commerce in the United StatesApparel and footwear consumer behavior in the U.S.Sustainable fashion worldwide
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