Consumers buying less to be more sustainable 2023

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According to a survey in October 2023, France has the highest share of active and casual lifestyle brand purchasers who intend to buy fewer products in order to live more sustainably, with 71 percent of respondents making this claim. The United States had the lowest share with 60 percent.

Share of lifestyle brand purchasers intending to purchase fewer products for the sake of sustainability in selected countries in 2023

Characteristic	Share of consumers
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Release date

December 2023

More information

Region

Worldwide

Survey time period

October 23 to 30, 2023

Number of respondents

11,551 respondents

Age group

18 to 55

Special properties

Among active/casual lifestyle brand purchasers

Supplementary notes

Responses were sampled and weighted to be demographically representative for their age groups according to published population statistics for age, gender, region, education, race, and income in the U.S., and age, gender, region, and education in the UK, Italy, Germany, and France.
The survey count breakdown is as follows: U.S. 6,053; UK 1,039; Italy 1,044; Germany 1,068; France 945.

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