Global opinions on living sustainably in the next decade 2022

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In 2022, consumers around the world were relatively optimistic about sustainable lifestyles in the future. Specifically, nearly 40 percent of people surveyed in 31 markets believed most people would probably be living more sustainably in the next 10 years. Nearly a fifth of respondents said it would definitely happen. Less than five percent of consumers across the globe were convinced it would not be the case.

Consumer opinions on whether or not most people will live sustainably in the next 10 years worldwide in 2022

Characteristic	Share of respondents
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Release date

November 2022

More information

Region

Worldwide

Survey time period

June and July 2022

Number of respondents

29,293 respondents

Age group

18 years and older

Special properties

across 31 markets*

Method of interview

Online survey

Supplementary notes

* Approximately 1,000 adults were surveyed in each of the 31 markets, with the exception of Hong Kong (500), Kenya (500), Nigeria (500), Singapore (500), and Egypt (850).

This question was phrased by the source as follows: "How likely do you think it is that each of the following will happen in the next ten years?"

The source adds the following information: "The research was designed with and supported by a set of committed partners: Akatu Institute, IKEA, Levi Strauss & Co., M&C Saatchi Group, NYU Stern Center for Sustainable Business, P&G, PepsiCo, Reckitt, Target, Visa, and WWF International."

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