As of October 2022, one in three U.S. Netflix users interviewed in a survey stated that they would likely switch to the streaming service's ad-supported plan. After reporting subscriber losses in the first half of 2022, Netflix launched an ad-supported version in 12 countries, including the U.S., Canada, and Germany, amongst others, in November of the same year.
Share of current Netflix users who would likely switch to the ad-supported version in the United States from January to October 2022
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Share of current Netflix users who would likely switch to the ad-supported version in the United States from January to October 2022
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CivicScience. (October 18, 2022). Share of current Netflix users who would likely switch to the ad-supported version in the United States from January to October 2022 [Graph]. In Statista. Retrieved April 08, 2025, from https://www.statista.com/statistics/1343125/likelihood-netflix-users-switch-to-ad-supported-tier-us/
CivicScience. "Share of current Netflix users who would likely switch to the ad-supported version in the United States from January to October 2022." Chart. October 18, 2022. Statista. Accessed April 08, 2025. https://www.statista.com/statistics/1343125/likelihood-netflix-users-switch-to-ad-supported-tier-us/
CivicScience. (2022). Share of current Netflix users who would likely switch to the ad-supported version in the United States from January to October 2022. Statista. Statista Inc.. Accessed: April 08, 2025. https://www.statista.com/statistics/1343125/likelihood-netflix-users-switch-to-ad-supported-tier-us/
CivicScience. "Share of Current Netflix Users Who Would Likely Switch to The Ad-supported Version in The United States from January to October 2022." Statista, Statista Inc., 18 Oct 2022, https://www.statista.com/statistics/1343125/likelihood-netflix-users-switch-to-ad-supported-tier-us/
CivicScience, Share of current Netflix users who would likely switch to the ad-supported version in the United States from January to October 2022 Statista, https://www.statista.com/statistics/1343125/likelihood-netflix-users-switch-to-ad-supported-tier-us/ (last visited April 08, 2025)
Share of current Netflix users who would likely switch to the ad-supported version in the United States from January to October 2022 [Graph], CivicScience, October 18, 2022. [Online]. Available: https://www.statista.com/statistics/1343125/likelihood-netflix-users-switch-to-ad-supported-tier-us/
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