The Kering Group, which owns the fashion houses Gucci, Saint Lauren, Balenciaga, and Bottega Veneta among others, has increased its e-commerce revenue since 2019. In the fiscal year 2021, revenue generated through e-commerce channels made up of 15 percent of the group's total retail sales. This share was particularly higher in the North American and Western European markets, at 23 and 26 percent, respectively.
E-commerce revenue of the Kering Group as a percentage of overall retail sales in 2019 and 2021, by region
Characteristic
FY 2019
FY 2020
FY 2021
Total
7%
13%
15%
Japan
3%
6%
5%
APAC
3%
6%
6%
North America
13%
24%
23%
Western Europe
9%
22%
26%
Created with Highcharts 7.2.2Share of e-commerce revenue as a percentage of total retail sales9%9%13%13%3%3%3%3%7%7%22%22%24%24%6%6%6%6%13%13%26%26%23%23%6%6%5%5%15%15%FY 2019FY 2020FY 2021Western EuropeNorth AmericaAPACJapanTotal
0%5%10%15%20%25%30%
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Kering. (February 17, 2022). E-commerce revenue of the Kering Group as a percentage of overall retail sales in 2019 and 2021, by region [Graph]. In Statista. Retrieved April 05, 2025, from https://www.statista.com/statistics/1239226/e-commerce-revenue-share-of-the-kering-group-by-region/
Kering. "E-commerce revenue of the Kering Group as a percentage of overall retail sales in 2019 and 2021, by region." Chart. February 17, 2022. Statista. Accessed April 05, 2025. https://www.statista.com/statistics/1239226/e-commerce-revenue-share-of-the-kering-group-by-region/
Kering. (2022). E-commerce revenue of the Kering Group as a percentage of overall retail sales in 2019 and 2021, by region. Statista. Statista Inc.. Accessed: April 05, 2025. https://www.statista.com/statistics/1239226/e-commerce-revenue-share-of-the-kering-group-by-region/
Kering. "E-commerce Revenue of The Kering Group as a Percentage of Overall Retail Sales in 2019 and 2021, by Region." Statista, Statista Inc., 17 Feb 2022, https://www.statista.com/statistics/1239226/e-commerce-revenue-share-of-the-kering-group-by-region/
Kering, E-commerce revenue of the Kering Group as a percentage of overall retail sales in 2019 and 2021, by region Statista, https://www.statista.com/statistics/1239226/e-commerce-revenue-share-of-the-kering-group-by-region/ (last visited April 05, 2025)
E-commerce revenue of the Kering Group as a percentage of overall retail sales in 2019 and 2021, by region [Graph], Kering, February 17, 2022. [Online]. Available: https://www.statista.com/statistics/1239226/e-commerce-revenue-share-of-the-kering-group-by-region/
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