Market Insights Digital eServices Dating Services

Matchmaking - Cuba

Cuba

Revenue in the Matchmaking market is projected to reach €1.54m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -0.33%, resulting in a projected market volume of €1.52m by 2028.
In the Matchmaking market, the number of users is expected to amount to 71.7k users by 2028.
User penetration will be 0.7% in 2024 and is expected to hit 0.6% by 2028.
The average revenue per user (ARPU) is expected to amount to €20.70.
In global comparison, most revenue will be generated in China (€1,107.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

Marché

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Analyst Opinion

The Matchmaking market in Cuba is experiencing significant growth and development in recent years. Customer preferences are shifting towards online platforms and mobile apps for finding romantic partners. This trend is driven by the increasing popularity of technology and the convenience it offers in connecting people with similar interests and values. Additionally, the local special circumstances in Cuba, such as limited access to traditional dating avenues, have contributed to the rise of the Matchmaking market. Customer preferences in Cuba have evolved with the advent of technology. People are increasingly turning to online platforms and mobile apps to find potential romantic partners. This shift is driven by the convenience and efficiency that these platforms offer. Online Matchmaking allows individuals to browse through a large pool of potential partners and connect with them from the comfort of their own homes. Mobile apps, on the other hand, provide a convenient way for people to search for matches on the go, making it easier than ever to find love. The Matchmaking market in Cuba is also influenced by global trends. The popularity of online dating and Matchmaking has been growing worldwide, and Cuba is no exception. As more people around the world embrace online platforms and mobile apps for finding love, the Matchmaking market in Cuba is also experiencing a similar growth trajectory. This global trend is driven by the increasing acceptance and normalization of online dating, as well as the widespread use of smartphones and internet connectivity. In addition to global trends, local special circumstances in Cuba have played a role in the development of the Matchmaking market. Traditional avenues for meeting potential partners, such as bars and clubs, are not as prevalent in Cuba as they may be in other countries. This limited access to traditional dating avenues has led people to explore alternative methods for finding love, including online Matchmaking. The rise of the Matchmaking market in Cuba can therefore be seen as a response to the unique social and cultural landscape of the country. Underlying macroeconomic factors also contribute to the growth of the Matchmaking market in Cuba. As the country undergoes economic changes and opens up to international markets, there is an increasing focus on individualism and personal fulfillment. This shift in societal values has led to a greater emphasis on finding compatible partners and building meaningful relationships. The Matchmaking market in Cuba provides individuals with a platform to meet like-minded individuals and pursue romantic connections. In conclusion, the Matchmaking market in Cuba is experiencing growth and development due to changing customer preferences, global trends, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms and mobile apps for finding romantic partners reflects the increasing popularity of technology and the convenience it offers. Additionally, limited access to traditional dating avenues and evolving societal values contribute to the rise of the Matchmaking market in Cuba.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.