App - South America

South America

The revenue generated by the App market in South America is projected to reach €6,064.00m in 2022.
It is expected to experience a steady annual growth rate of 8.81% from 2022 to 2027, resulting in a projected market volume of €9,404.00m by 2027.
Specifically, in-app purchase (IAP) revenue is projected to reach €1.67bn in 2022, while paid app revenue is estimated to reach €0.12bn in the same year.
Additionally, advertising revenue is expected to reach €4.27bn in 2022.
The number of app downloads in South America is projected to reach 18.96bn downloads in 2022.
Currently, the average revenue per download is estimated to be €0.32.
It is worth noting that when compared globally, in China generates the highest revenue in the App market, with an estimated revenue of €154.60bn in 2022.

Key regions: China, United States, Europe, Germany, Asia

Marché

Région

Comparaison de régions

Monnaie

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.