Market Insights Advertising & Media Sports

Basketball - Japan

Japan

Revenue in the Basketball market is projected to reach €197.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.68%, resulting in a projected market volume of €225.00m by 2029.
In global comparison, most revenue will be generated in the United States (€8,842.00m in 2024).
The average revenue per user (ARPU) in the Basketball market is projected to amount to €47.04 in 2024.
In the Basketball market, the number of users is expected to amount to 4.9m users by 2029.
User penetration in the Basketball market will be at 3.4% in 2024.

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Analyst Opinion

The Basketball market in Japan has been experiencing slow growth due to factors such as limited media coverage, lack of consumer interest in merchandise, and high ticket prices. This has resulted in a negligible growth rate for the overall market.

Customer preferences: As the popularity of basketball continues to rise in Japan, there has been a noticeable increase in the demand for sport-specific clothing and equipment. This trend can be attributed to the countrys strong emphasis on performance and technological advancements in the sports industry. Additionally, as health and wellness become increasingly important to consumers, there has been a growing interest in basketball as a means of exercise and physical activity, leading to a surge in sales of fitness-related products such as specialized basketball shoes and training aids.

Trends in the market: In Japan, the Basketball Market within the Sports Market has been experiencing a rise in the popularity of womens basketball. This trend is expected to continue with the increasing number of young girls actively participating in the sport. Additionally, there has been an increase in the number of professional womens basketball leagues and sponsorship deals, highlighting the potential growth for this market segment in the future. This trend not only reflects the changing attitudes towards womens sports in Japan, but also presents significant opportunities for industry stakeholders such as sports brands, broadcasters, and event organizers. As more attention and investment is directed towards womens basketball, it has the potential to become a major revenue driver in the Japanese Sports market.

Local special circumstances: In Japan, the Basketball Market is heavily influenced by the countrys strong focus on teamwork, discipline, and precision. These values are deeply ingrained in Japanese culture and carry over into the way the sport is played and marketed. Additionally, the high population density and small geographic size of Japan make it easier for basketball leagues and teams to reach and engage with fans. The sport also benefits from government support, with initiatives such as the Japan Basket Association promoting and developing the sport at all levels.

Underlying macroeconomic factors: The growth of the Basketball Market within the Sports Market in Japan is highly influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. Japans strong economic health and increasing disposable income of its population have resulted in a growing interest and demand for basketball, leading to a thriving market. Additionally, government initiatives promoting sports participation and investment in sports infrastructure have further spurred the growth of the basketball market in Japan. Furthermore, the rapidly aging population in Japan has also contributed to the market as older individuals engage in sports activities for health and social benefits. Overall, Japans favorable macroeconomic factors have paved the way for continuous growth in the Basketball Market within the Sports Market.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.