Market Insights Advertising & Media Media

TV & Video - Russia

Russia

Revenue in the TV & Video market market in Russia is forecasted to reach €5.41bn in 2024.
The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 4.06%, leading to a projected market volume of €6.60bn by 2029.
The largest market is Traditional TV & Home Video, with a market volume of €3.17bn in 2024.
When compared globally, the in the United States is expected to generate the most revenue (€259.20bn in 2024).
By 2029, the number of users in the TV & Video market market in Russia is estimated to reach 155.7m users.
User penetration in the market is forecasted to be at 102.9% in 2024.
The average revenue per user (ARPU) is projected to be €36.52 in 2024.
In Russia, the TV & Video market is witnessing a surge in demand for streaming services, reshaping the traditional media consumption landscape.

Key regions: China, South Korea, Asia, France, United Kingdom

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Analyst Opinion

The TV & Video market in Russia has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing availability of digital content. Customer preferences in Russia have shifted towards on-demand and streaming services, as consumers seek convenience and flexibility in their TV and video viewing.

This trend mirrors the global shift towards digital content consumption, as viewers are increasingly turning to online platforms for their entertainment needs. The popularity of streaming services such as Netflix and Amazon Prime Video has been on the rise in Russia, with consumers appreciating the wide range of content options and the ability to watch their favorite shows and movies at their own convenience. Another factor driving the growth of the TV & Video market in Russia is the increasing availability of high-speed internet connections.

With the expansion of broadband infrastructure and the decreasing cost of internet access, more households in Russia now have the capability to stream video content. This has opened up new opportunities for both local and international content providers to reach a wider audience in the country. In addition to the shift towards digital content consumption, there are also local special circumstances that have contributed to the growth of the TV & Video market in Russia.

One of these is the popularity of local content, particularly Russian TV series and movies. Russian viewers have shown a strong preference for content that reflects their own culture and language, and this has led to the success of local production companies and streaming platforms that focus on Russian content. Furthermore, the Russian government has implemented policies to support the development of the domestic TV and film industry.

These policies include tax incentives for local production companies and quotas for the broadcast of Russian content on television channels. These measures have helped to promote the growth of the local TV and video market and have contributed to the increasing availability of Russian content for viewers. Underlying macroeconomic factors have also played a role in the development of the TV & Video market in Russia.

The country's improving economic conditions and rising disposable incomes have led to an increase in consumer spending on entertainment and leisure activities. As a result, more households in Russia are willing to invest in subscription services and pay for premium content, driving the growth of the TV and video market. In conclusion, the TV & Video market in Russia is experiencing significant growth due to changing customer preferences, the increasing availability of digital content, local special circumstances, and underlying macroeconomic factors.

As consumers continue to seek convenience and flexibility in their entertainment options, the market is expected to continue expanding in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.