Omnichannel Food Commerce: Gen Z’s personalized shopping journey

On Thursday, September 21, Koen van Gelder, Team Lead Research E-Commerce, Emma Bedford, Senior Team Lead Research Food CG & Agriculture, and Lynn Beyrouthy, Research E-Commerce, will provide insights into the rapidly evolving food retail and the underlying influence of Gen Z.

Food retail is evolving at a greater pace than ever before. Powered by new AI-based technologies and constantly changing consumer preferences, the old brick-and-mortar shopping experience is transforming into a hyper-personalized omnichannel approach.

This webinar will look at the following topics:

• What are the omnichannel challenges faced by the food market compared to non-food FMCG?
• What does the hybrid (Gen Z) food shopper expect from their shopping experience?
• Food retail takes place everywhere on the omnichannel spectrum. From Q-commerce to D2C: which channels are here to stay?
• How can food retailers and producers adapt to stay on top of the omnichannel revolution?
• A case study of a representative food retailer.

Please note this webinar is offered three times. Simply use the dropdown menu to select the time that suits you best. Make sure to click on “Show in my time zone.”

If you have any questions, don’t hesitate to reach out to

21 septembre 2023
30 minutes


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