Omnichannel Food Commerce: Gen Z’s personalized shopping journey

On Thursday, September 21, Koen van Gelder, Team Lead Research E-Commerce, Emma Bedford, Senior Team Lead Research Food CG & Agriculture, and Lynn Beyrouthy, Research E-Commerce, will provide insights into the rapidly evolving food retail and the underlying influence of Gen Z.

Food retail is evolving at a greater pace than ever before. Powered by new AI-based technologies and constantly changing consumer preferences, the old brick-and-mortar shopping experience is transforming into a hyper-personalized omnichannel approach.

This webinar recording will look at the following topics:

• What are the omnichannel challenges faced by the food market compared to non-food FMCG?
• What does the hybrid (Gen Z) food shopper expect from their shopping experience?
• Food retail takes place everywhere on the omnichannel spectrum. From Q-commerce to D2C: which channels are here to stay?
• How can food retailers and producers adapt to stay on top of the omnichannel revolution?
• A case study of a representative food retailer.

If you have any questions, don’t hesitate to reach out to

Enregistré le
21 septembre 2023
30 minutes


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