Performance of influencer marketing in the U.S. 2021

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According to the results of a survey on the performance of influencer marketing content in comparison to brand-created content on channels other than social media in the United States in early 2021, 36 percent of responding marketers stated that when integrated to other channels, influencer content outperformed their brand created content, while 31 percent said that they had not yet tested influencer content in comparison to brand-created content.

Performance of influencer marketing content in comparison to brand-created content on channels other than social media according to marketers in the United States as of March 2021

Characteristic	Share of respondents
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Release date

April 2021

More information

Region

United States

Survey time period

February and March 2021

Number of respondents

163 marketers

Supplementary notes

Question: How does influencer content perform in relation to your brand- created content when you use it in other channels?
The source does not provide information on the type of survey used.
Multiple answers were possible.

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