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Leading platforms used by marketers for influencer marketing in the U.S. 2020-2025

Published by
Valentina Dencheva,
Mar 20, 2024
Instagram ranked as the most-used influencer marketing platform used among marketers in the United States in 2021. Nearly 68 percent of marketers adopted Instagram for influencer campaigns. Facebook followed, being used by 52 percent of marketers as an influencer marketing platform, while TikTok came in third with 42 percent. TikTok surpassed YouTube as an influencer marketing platform in 2021 and was expected to rise further over the years - going from 36 percent of marketers using it in 2020 to 54.9 percent in 2025.

Leading platforms used by marketers for influencer marketing in the United States from 2020 to 2025

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Sources

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Release date

September 2022

Region

United States

Survey time period

2020 and 2021

Special properties

among companies with more than 100 employees; including both paid and unpaid partnerships between brands and influencers

Supplementary notes

* Forecast.
The source does not specify the number of respondents.

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Statistics on " Influencer marketing in the United States "

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Overview

7

Budget & costs

5

Doing business

8

Market leaders

7

Spotlight: TikTok influencer marketing

8

Consumer perspective

8

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Topics

Influencer marketing in the U.S.Social media advertising and marketing worldwideInstagram advertising and marketingContent marketingInfluencer marketing worldwide
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