Attitude of millennials towards influencer marketing in the United Kingdom (UK) 2018
This statistic shows the results of a survey on the attitude of millennials towards influencer marketing in the United Kingdom (UK) in 2018. The survey found that more than a third of UK millennial consumers felt that influencer marketing was damaging to society, whereas slightly one in four Generation Y consumers stated to have purchased an item as a direct result of an influencer promotion.