Most popular insurance brands in the UK 2021, by generation
In Q3 2021, AA was the most popular insurance company in the United Kingdom (UK) for baby boomers, Gen X, and millennials with between 60 and 74 percent of respondents having a positive opinion of the company. According to the survey conducted by YouGov, baby boomers were more likely to favor different insurance brands than other generations: overall 13 insurers exceeded the 35 percent popularity threshold, while for Gen X and millennials the number of companies were 10 and seven respectively. The brand image of particular companies also varies widely among generations.