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Distribution of advertising spending in Sweden 2022, by medium

Published by Statista Research Department, Oct 10, 2023
In 2022, the internet was by far the most invested-in medium in Sweden, accounting for 70 percent of total advertising spending. TV was the only other medium receiving a two-digit share, with 11 percent.

Distribution of advertising spending in Sweden in 2022, by medium

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Sources

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Release date

April 2023

Region

Sweden

Survey time period

2022

Special properties

based on current prices; net spending after tax

Supplementary notes

* incl. advertising supplements.
** incl. magazines including advertisement sheets, free magazines.
Figures calculated by Statista based on data provided by the source.

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Statistics on " Advertising in the Nordics "

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Other statistics that may interest you Advertising in the Nordics

Overview

7

Denmark

8

Finland

7

Iceland

5

Norway

8

Sweden

8

Further related statistics

17

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Topics

Advertising in the NordicsMedia usage in SwedenMedia usage in FinlandMedia usage in NorwayDigitalization in the media industry in Sweden
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