MENA ad spend growth by medium 2010-2024

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In 2020, newspaper ad spend in the region declined by 39.9 percent while internet ad expenditures grew by 15 percent in the same period. During this period the total spending on advertisement across all segments in the region was over eight billion U.S. dollars.

Growth of advertising spending in the Middle East and North Africa (MENA) from 2010 to 2024, by medium

Characteristic	Newspapers	Magazines	Television	Radio	Cinema	Outdoor	Internet
2024*	-13.1%	-14.8%	1.8%	2.4%	-9.8%	9.2%	20%
2023*	-13.7%	-14.9%	-1.6%	-0.1%	-9.8%	10.2%	15%
2022*	-14.3%	-15.1%	-5.4%	-3.1%	-9.8%	10.5%	15%
2021	-17.6%	-8.1%	15.5%	6.5%	-64.4%	38.9%	15%
2020	-39.9%	-53.5%	-1.5%	-36.3%	-68.6%	-45.8%	15%
2019	-13.8%	-22.4%	5.8%	-3.9%	18.5%	0.8%	22.87%
2018	-19.2%	-26.2%	-3.3%	1.5%	1.3%	6.3%	5%
2017	-20.3%	-26.7%	-8.8%	-2.6%	-7.6%	-0.3%	10%
2016	-22.8%	-18%	55%	2.3%	-0.6%	12.2%	0.7%
2015	-8.5%	-8.4%	2.2%	2.7%	40.5%	11.7%	7.5%
2014	-5.1%	-2.7%	14.3%	17.6%	46.3%	8.8%	19.8%
2013	292.1%	381.6%	16.3%	75.3%	-76.3%	5.4%	108.2%
2012	12.3%	10.5%	23.9%	11.2%	13.6%	25.9%	62.7%
2011	-20%	-18.5%	-14%	2%	8.7%	-12%	46%
2010	4.2%	11.9%	11.1%	19%	-8%	4.2%	220%

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Release date

June 2022

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Region

Africa, MENA

Survey time period

2010 to 2020

Special properties

current prices

Supplementary notes

*Forecast.

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