Super Bowl planned consumer purchases 2013-2024

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At roughly 80 percent, food and beverages are the most popular purchases made by people who planned on watching the Super Bowl each and every year. The showpiece event is consistently one of the most-watched television broadcasts of the year, with consumers across the United States spending an average of just over 85 U.S. dollars during the Super Bowl.

TV viewers spend big bucks on the big game

The 2023 edition of the Super Bowl, which saw the Kansas City Chiefs emerge victorious against the Philadelphia Eagles, was watched by roughly 115 million viewers, a big increase on the previous year. In total, consumers in the United States were expected to spend an estimated 17 billion U.S. dollars over Super Bowl weekend in 2024.

Patriots reign supreme, but for how much longer?

The Pittsburgh Steelers and New England Patriots are tied for the most Super Bowl wins. The Patriots played in three straight Super Bowls between 2017 and 2019, lifting the Vince Lombardi trophy in 2017 and 2019. The only team to play in four consecutive Super Bowls is the Buffalo Bills between 1991 and 1994 – the Bills lost all four of those games.

Planned purchases on Super Bowl Sunday by consumers in the United States from 2013 to 2024, by category

Characteristic	Food / Beverages	Team apparel or accessories (hats, coats, etc.)	Television	Decorations	Furniture (including entertainment centers)
2024	80%	13%	9%	8%	6%
2023	79%	12%	10%	7%	7%
2022	79%	11%	9%	8%	5%
2021	77%	11%	9%	7%	5%
2020	80%	11%	9%	8%	6%
2019	79%	10%	7%	7%	4%
2018	82%	11%	8%	8%	4%
2017	79.5%	10.7%	7.7%	7.7%	3.3%
2016	79.8%	11.1%	7.7%	8.1%	3.9%
2015	79.3%	10.8%	8.8%	7.4%	3.9%
2014	77%	8.1%	7.2%	6%	3.4%
2013	74%	9.5%	7.1%	7.1%	3.7%