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Popularity of influencers in the UK 2023

Published by Statista Research Department, Jan 11, 2024

According to a survey carried out in the United Kingdom in April 2023, 84 percent of respondents from Generation Z said they followed influencers. This was followed by 68 percent of Millennial respondents saying they followed influencers.

Share of consumers who followed influencers in the United Kingdom (UK) as of April 2023, by generational cohort

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Source

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Release date

July 2023

Region

Europe, United Kingdom

Survey time period

April 2023

Number of respondents

480 respondents

Age group

18-65 years

Special properties

among respondents who shop online at least every couple of months, use social media platforms at least a few times per month,

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Statistics on " Influencer marketing in the United Kingdom (UK) "

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Overview

5

Audience

7

Effectiveness

6

Generation Z

4

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Topics

Influencer marketing in the United Kingdom (UK)Advertising in the UKInfluencer marketing in EuropeDigital marketing in the UKInfluencer marketing in France
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