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Influencer categories most followed in the UK 2023

Published by Statista Research Department, Jan 11, 2024

A survey carried out in April 2023 revealed that fashion social media influencers were the most popular among UK consumers, followed by 50 percent of respondents. Lifestyle and food/cooking influencers also made it to the top three categories, followed by 40 percent and 41 percent of the interviewed consumers, respectively.

Social media influencer categories most followed by consumers in the United Kingdom as of April 2023

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Release date

July 2023

Region

Europe, United Kingdom

Survey time period

April 2023

Number of respondents

1,013 respondents

Age group

18-65 years

Special properties

among respondents who shop online at least every couple of months and use social media platforms at least a few times per month

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Statistics on " Influencer marketing in the United Kingdom (UK) "

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Overview

5

Audience

7

Effectiveness

6

Generation Z

4

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Topics

Influencer marketing in the United Kingdom (UK)Advertising in the UKInfluencer marketing in EuropeDigital marketing in the UKInfluencer marketing in France
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