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U.S. adults willing to pay for ad-free versions of Meta products 2023, by generation

Published by
Stacy Jo Dixon,
Dec 12, 2023
According to a survey conducted in the United States from October to November 2023, 82 percent of the general population said they would not be willing to pay for an ad-free version of Facebook or Instagram, whilst 14 percent stated they would be willing to pay up to 10 U.S. dollars per month for ad-free versions. Overall, Generation X and Baby boomers were the least likely to want to part ways with their money to have an advertisement free version of the social networks.

Share of adults in the United States on monthly amount they would be willing to pay for an advert-free version of Facebook and/or Instagram as of November 2023, by generation

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Release date

November 2023

Region

United States

Survey time period

October 31 to November 1, 2023

Number of respondents

2,616 respondents

Age group

18 years and older

Special properties

Facebook and Instagram users

Supplementary notes

Percentages may not sum to 100 due to rounding

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