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Gen Z’s Netflix and Disney+ consumption trend in North America 2021-2023

Published by
Julia Stoll,
Dec 13, 2023

As of April 2023, Netflix remained the most popular streaming platform among Gen Z consumers in North America, with 61 percent of respondents indicating that they watched Netflix weekly or more often. In contrast, roughly one in three Gen Z consumers reported watching content on Disney+, marking a 10 percentage points decrease from April 2021.

Share of Gen Z consumers using Netflix and Disney+ weekly or more often in North America from April 2021 to April 2023

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Release date

May 2023

Region

North America

Survey time period

April 2021 to April 2023

Number of respondents

1,500 respondents

Age group

13-39 years

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Statistics on " Gen Z video streaming consumption in the United States "

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Overview

6

Platform types

4

Platforms

4

Streaming devices

3

Consumer behavior

8

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