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Weekly hours spent on leading video streaming apps among U.S. Gen Z mobile users 2023

Published by Laura Ceci, Apr 18, 2023
According to a January 2023 study of iOS users in the United States, mobile users aged between 16 and 25 spent approximately 6.6 hours per week using the app of popular social video platform YouTube. Netflix was the second most popular video and streaming apps for iOS users in this demographic, recording a weekly engagement of 2.6 hours. Streaming platform Hulu ranked third among U.S. iOS users aged between 16 to 25 reported spending 1.8 hours per week watching content on the platform.

Leading video and over-the-top (OTT) streaming apps among Gen Z users in the United States as of January 2023 (in hours)

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Release date

April 2023

Region

United States

Survey time period

January 2023

Age group

16-25 years

Special properties

data concerning iOS device users, based on behavioral data and not-self reported survey data

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Statistics on " Gen Z video streaming consumption in the United States "

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Other statistics that may interest you Gen Z video streaming consumption in the United States

Overview

6

Platform types

4

Platforms

4

Streaming devices

3

Consumer behavior

8

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Topics

Online video usage in the United StatesSocial media usage in the United StatesNetflixStreaming in the United StatesYouTube
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