Consumers shopping online vs. offline Belgium 2023, by gender

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In 2023, approximately 36 percent of male and female consumers in Belgium said they preferred to shop mostly in-store rather than online. Figures were very similar between the genders, but Belgian men had a slightly higher preference for online shopping compared to women.

Share of consumers that would prefer to shop mostly online or mostly in-store in Belgium in 2023, by gender

Characteristic	Mostly online	Mostly in-store
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Release date

August 2023

More information

Region

Belgium

Survey time period

April to June, 2023

Number of respondents

1,000*

Supplementary notes

The source explains that missing percentage points to 100 percent make up the population with a neutral preference.

* In total, 19,293 consumers across 18 countries participated in the survey. The sample size includes a minimum of 1,000 respondents in each of the 18 markets analyzed.

The release date is the date of access.

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