Top selling beauty and personal care brands on Amazon.com 2023
As of July 2023, Cerave ranks as Amazon.com's best-selling beauty and personal care brand. The brand generated over 13 million U.S. dollars in gross merchandise value (GMV). Neutrogena places second, with around 6.45 million U.S. dollars in GMV. COSRX rounds off the top three with roughly five million U.S. dollars in GMV.