Consumers opinions on purchasing beauty items on Amazon in the U.S. 2022
main reasons consumers shop on Amazon for beauty. For digital consumers, Amazon offers some of the cheapest prices compared to other beauty retailers.
A 2022 survey revealed female consumers' opinions on purchasing beauty products on Amazon in the United States. According to the survey, the majority of Amazon beauty shoppers read product reviews before purchasing. Another key finding from the survey was that around 78 percent of respondents said pricing is more important than brand name. Affordable prices are one of the