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B2B marketing data spending and annual growth in the U.S. 2020-2025

Published by
Julia Faria,
Feb 16, 2024
The source forecast that, in 2024, business-to-business (B2B) marketing data spending in the United States will grow by 2.5 percent to over 3.8 billion U.S. dollars. The value was projected to increase by nearly four percent in the following year and reach about four billion dollars.

Business-to-business (B2B) marketing data spending and annual change in the United States from 2020 to 2025 (in billion U.S. dollars)

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Release date

October 2023

Region

United States

Survey time period

2020 to 2022

Supplementary notes

* Forecast.

2020 data comes from an earlier release.

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