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B2B traditional ad spend in the U.S. 2020-2024

Published by
Julia Faria,
Mar 19, 2024
In 2022, business-to-business (B2B) traditional advertising spending in the United States was projected to amount to 17.7 billion U.S. dollars, marking a 5.8 percent increase from the previous year. B2B traditional ad spend was expected to keep growing in the coming years, reaching a projected 19.2 billion dollars by 2024.

Business-to-business (B2B) traditional advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars)

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Release date

December 2022

Region

United States

Survey time period

2020 and 2021

Special properties

includes directories, magazines, newspapers, out-of-home, radio, and TV

Supplementary notes

* Forecast.
Figures calculated by Statista using the source's figures on B2B digital ad spending and the digital share of total B2B ad spending.

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