Leading genres on FAST services in the U.S. 2023, by hours viewing share
According to the results of a study of viewer behavior on free ad-supported TV services conducted in the second quarter of 2023 among U.S. consumers, the leading content genre watched on FAST channels was by far news, at around 46 percent share of total viewing hours. Following that but far behind wwas nature, where the share of viewing hours for this content was at 12 percent.