China: importance of lower-priced products for senior consumers by category 2022

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According to the Statista Global Consumer Survey conducted in China in 2022, around 43 percent of the older respondents stated they were particularly interested in lower-priced smartphones. In comparison, about 16 percent of the senior respondents said they were more interested in cheaper food and non-alcoholic drinks.

Share of senior shoppers who prefer low-priced products in China as of December 2022, by category

Characteristic	Share of respondents
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Number of respondents

5,325 respondents

Age group

50-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "For which of these products is a low price of particular importance to you?"

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