Influencer count on Instagram India 2023, by tier
As of the first half of 2023, a majority of influencers on Instagram across India fell under the micro-influencer tier, grossing over 50 thousand content creators who had between 10 thousand to 50 thousand followers. Meanwhile, nano influencers who had under 10 thousand followers on Instagram grew substantially figuring over 22 thousand. This group also exhibited the highest rates of engagement with their audience.
