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Rakuten Insight in February 2023 stated that about 74 percent of female respondents in India preferred Instagram for shopping on social media. In comparison, 68 percent of male respondents chose Instagram for social commerce.
In a survey conducted by Preferred platform for shopping on social media in India as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Preferred platform for shopping on social media in India as of February 2023, by gender [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1374242/india-preferred-social-media-platform-for-shopping-by-gender/
Rakuten Insight. "Preferred platform for shopping on social media in India as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1374242/india-preferred-social-media-platform-for-shopping-by-gender/
Rakuten Insight. (2023). Preferred platform for shopping on social media in India as of February 2023, by gender. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1374242/india-preferred-social-media-platform-for-shopping-by-gender/
Rakuten Insight. "Preferred Platform for Shopping on Social Media in India as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374242/india-preferred-social-media-platform-for-shopping-by-gender/
Rakuten Insight, Preferred platform for shopping on social media in India as of February 2023, by gender Statista, https://www.statista.com/statistics/1374242/india-preferred-social-media-platform-for-shopping-by-gender/ (last visited May 11, 2024)
Preferred platform for shopping on social media in India as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374242/india-preferred-social-media-platform-for-shopping-by-gender/