Bogota, Colombia: businesses using social commerce 2021

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In the capital of Colombia, Bogota, and some of the 59 municipalities in this jurisdiction, nearly half of the surveyed registered businesses used social media as a channel to sell their products and services in 2021. On the other hand, only a quarter of all unregistered factories, business premises and residences without registration used these platforms as a marketing channel, a significantly smaller portion in comparison.

Share of registered and unregistered businesses in Bogota, Colombia using social media as a channel to sell their products and services in 2021

Characteristic	Use social media to sell	Do not use social media to sell
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Release date

February 2022

More information

Region

Colombia

Survey time period

September 10 to October 13, 2021

Number of respondents

2,300 businesses*

Supplementary notes

* 1,800 registered companies and 500 factories, business premises and residences without registration in Bogota and some of the 59 municipalities in the jurisdiction.

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