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Share of social media users who clicked on sponsored posts 2021, by region

Published by
Valentina Dencheva,
Aug 17, 2023
Globally, 16 percent of social media users clicked on promoted or sponsored social media posts in the third quarter of 2021. The region with the highest share was Latin America, with 20 percent of respondents clicking on sponsored posts on these platforms.

Share of social media users who clicked on a promoted/sponsored post on a network worldwide as of 3rd quarter 2021, by region

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Release date

April 2022

Region

Worldwide

Survey time period

Q3 2021

Number of respondents

199,419 social media users

Age group

16-64 years

Special properties

among those who clicked on such posts in the last month

Method of interview

Online survey

Citation formats
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Statistics on " Social commerce in Latin America "

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Overview

6

Discovery and research

6

Brazil

8

Mexico

4

Colombia

4

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Topics

Social commerce in Latin AmericaSocial commerce in the United StatesLivestream commerceSocial commerceE-commerce in Latin America
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