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Reasons for EMEA region mobile gamers to watch in-app video ads 2021

Published by
J. Clement,
Jan 24, 2022
As of the fourth quarter of 2021, 64 percent of mobile gamers in Europe, the Middle East, and Africa reported watching in-app video ads while playing in order to gain in-game rewards. Around 25 percent reported doing so to find products to purchase, while approximately 35 percent of respondents reported watching ads only if related to their specific interests.

Motivations for mobile gamers in Europe, the Middle East, and Africa to watch in-app ad videos while playing as of 4th quarter 2021

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Release date

December 2021

Region

Africa, Europe, MENA

Survey time period

Q4 2021

Supplementary notes

Original question: "What is the motivation behind watching ad videos while playing mobile games?"

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