Portugal: digital products most bought online 2023

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Movies, series, or sports programs were the digital products that e-commerce users in Portugal most bought online in 2023. Over one-third of respondents (38 percent) said they had purchased this kind of online content via the internet in the previous three months. Music to download made up the second most demanded digital product category, with around 22 percent of e-commerce users.

Leading digital products bought online in Portugal in 2023, by share of e-commerce users

Characteristic	Share of e-commerce users
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Release date

November 2023

More information

Region

Portugal

Survey time period

May 4, 2023 to July 31, 2023

Number of respondents

7,672 households surveyed*

Age group

16-74 years

Special properties

Respondents who purchased online in the previous three months; only digital products

Supplementary notes

* The sample was measured and stratified to produce estimates that are representative of the population.
Estimates were obtained from a sample of 7,672 households with at least one person aged 16 to 74 years and an equal number of persons in that age range.

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