TV advertising GRP growth by company Russia 2021

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Russian internet company Yandex purchased over one thousand percent gross rating points (GRPs) of TV advertising between January and July 2021 compared to the same period of the previous year. That was the highest GRP growth recorded among leading television advertisers in the country. The pharmaceutical company Stada also saw a significant increase in GRP investment, at 410 percent.

Year-over-year growth in purchased gross rating points (GRPs) of television advertisers in Russia from January to July 2021, by selected company

Characteristic	Growth in purchased GRPs
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Release date

August 2021

More information

Region

Russia

Survey time period

January to July 2021

Supplementary notes

The figures show rating points for 20-second ads on national broadcasts among the audience aged 18 years and older in all Russian cities.
GRP is a unit of advertising measurement reflecting how many viewers see the standard ad.
Figures have been rounded.

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