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Consumers who use social media for online shopping Australia 2020-2024

Published by Statista Research Department, Jun 13, 2023
The number of Australian consumers who made purchases through social media in 2020 amounted to 5.3 million, the equivalent of around 28 percent of all internet users. Forecasts show the count of consumers in Australia who use social media for online shopping will increase to 6.4 million by the year 2024.

Number of consumers using social media for online shopping in Australia in 2020 with forecast to 2024 (in millions)

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Release date

July 2021

Region

Australia

Survey time period

2020 to 2024

Age group

14 years and older

Supplementary notes

*Forecast.

Note: consumers refers to social media users who have made at least one purchase via any social media platforms, including links and transactions on the platform itself.

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