Global beauty retail potential social media 2017 l Statistic

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This statistic presents the share of beauty fans worldwide who use social media as a platform for beauty retail activities as of the third quarter of 2017. According to the findings, 55 percent of beauty fans reported to be following their favorite brand on social media, while an additional 50 percent reported to using social media to research products prior to purchasing.

Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017

Characteristic	Share of beauty fans
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Release date

December 2017

More information

Region

Worldwide

Survey time period

Q3 2017

Number of respondents

23,777 respondents

Age group

16-64 years

Special properties

beauty fans

Method of interview

Online survey

Supplementary notes

Question: Who do you follow on social media?/Which of the following online sources do you mainly use when you are actively looking for more information about brands, products, or services?/When shopping online, which of these features would most increase your likelihood of buying a product?
*Beauty fans are defined as internet users with a strong interest in beauty products.

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