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Preferred platform for social media influencer collaboration India 2022

Published by
Tanushree Basuroy,
Nov 16, 2023
According to a study on influencer marketing across India in 2023, Instagram was the leading platform for collaboration between influencers and brands in the country, as per 47 percent of respondents. YouTube was the second-most popular choice. The increasing popularity of short form video content among Indian audiences resulted in both brands and content creators relying heavily on these platforms for marketing.

Leading social media platforms for influencer collaboration across India in 2022

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Release date

October 2023

Region

India

Survey time period

2023

Number of respondents

600+

Age group

18 years and older

Special properties

over 500 influencers and more than 100 brands

Citation formats
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Statistics on " Influencer marketing in India "

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Other statistics that may interest you Influencer marketing in India

Global overview

5

Indian influencer market

4

Instagram

5

Other platforms

7

Brand collaboration

3

Consumer perspective

7

Further related statistics

17

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Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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