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Preferred marketing channels among wedding planners in Italy 2018

Published by Statista Research Department, Mar 25, 2020

In 2018, most wedding planners in Italy used social media to promote their services to wedding tourists. As reported by the survey, roughly 25 percent of respondents claimed to use this marketing channel. Similarly, 24 percent of interviewees claimed to rely on websites to reach their potential clients.
Wedding tourism mainly refers to individuals who travel for the purpose of getting married or taking part in a wedding.

Preferred marketing channels among wedding planners to reach wedding tourists in Italy in 2018

table column chart

Characteristic	Share of respondents
Social media	24.8%
Website	24%
Word of mouth	17.2%
Brokering	13%
Search engine	7.2%
Direct contact	6.3%
Blog	4.1%
Fairs	1.7%
Magazine	0.9%
Advertisement	0.7%

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Details: Italy; 2018; 1,600*; *Wedding planners and wedding location managers; Questionnaires and telephone interviews

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Source

Centro Studi Turistici Firenze

Survey by

Centro Studi Turistici Firenze

Survey name

DWItaly 2018: € 500 mln il valore del destination wedding in Italia

Published by

Centro Studi Turistici Firenze

Source link

centrostudituristicifirenze.it

Release date

March 2019

Citation formats

Region

Italy

Survey time period

2018

Number of respondents

1,600*

Special properties

*Wedding planners and wedding location managers

Method of interview

Questionnaires and telephone interviews

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