Top food brands in Latin America 2020

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In 2020, the bakery brand Bimbo was the leading food brand in Latin America with 628 million Consumer Reach Points (CRP), followed by Maggi, with 520 million CRP. In that year, Bimbo was also the second leading FMCG brand in Mexico.

Leading food brands in Latin America in 2020 (in million Consumer Reach Points)

Characteristic	CRP in millions*
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Release date

May 2021

More information

Region

LAC

Survey time period

November 2019 to October 2020

Number of respondents

23,500 brands worldwide

Special properties

excluding diary and beverage brands

Supplementary notes

* According to the source, "the Consumer Reach Points (CRP) indicate the strength of a brand by tracking the number of times each brand is chosen by buyers." The metric is calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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