Colombia: online consumer products sales share 2020, by model
In June 2020, pure-players accounted for 35 percent of all e-commerce sales of consumer products in Colombia. Meanwhile, 20 percent of the share was attributed to last milers.
Pure-players refer to companies operating uniquely in the digital channel. Companies such as Merqueo and Uin - both an online-based grocery delivery in Colombia - belong to this category. On the other hand, last milers represent applications that intervene between the traditional supermarket company, the user and a third party responsible for preparing and transporting the order. Some example of last milers include companies like Rappi, Domicilios.com, and Cormershop.
Pure-players refer to companies operating uniquely in the digital channel. Companies such as Merqueo and Uin - both an online-based grocery delivery in Colombia - belong to this category. On the other hand, last milers represent applications that intervene between the traditional supermarket company, the user and a third party responsible for preparing and transporting the order. Some example of last milers include companies like Rappi, Domicilios.com, and Cormershop.
