Veuillez noter que la page demandée n’est pas disponible dans la langue par défaut sélectionnée. Vous utilisez notre plateforme dans une autre langue maintenant.

Digital advertising in Italy

Statistics report on digital advertising in Italy

Digital advertising in Italy

This report has been compiled to provide statistical information about digital advertising in Italy. It provides data on formats and mobile advertising, in addition to an array of consumer insights.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

4
  • Premium Statistic Digital advertising spending worldwide 2021-2027
  • Premium Statistic Digital advertising spending in Europe 2006-2022
  • Premium Statistic Digital ad spend in Europe 2022, by format
  • Premium Statistic Largest digital advertising markets in Europe 2022

Italian market overview

5
  • Premium Statistic Internet advertising spending in Italy 2019-2023
  • Premium Statistic Ad spending of the banner advertising industry in Italy 2019-2028
  • Premium Forecast Ad spending per internet user of digital advertising in Italy 2019-2028
  • Premium Statistic Programmatic ad spending in Italy 2014-2022
  • Premium Statistic Programmatic ad spend growth in Italy 2015-2022

Formats

6
  • Premium Statistic Internet ad spend in Italy 2022, by format
  • Premium Statistic Digital ad spend growth in Italy 2022, by format
  • Premium Forecast Ad spending of the video advertising industry in Italy 2019-2028
  • Premium Statistic Advertising spending share in Italy 2022, by medium
  • Premium Forecast Revenue of the social media advertising industry in Italy 2019-2028
  • Premium Statistic GoogleAds average monthly CPC in Italy 2023, by industry

Mobile

4
  • Premium Forecast Number of mobile cellular subscriptions in Italy 2012-2028
  • Premium Forecast Mobile ad spending in Italy 2017-2027
  • Premium Statistic Mobile ad spending growth in Italy 2017-2025
  • Premium Forecast Mobile share of internet ad spend in Italy 2017-2027

Consumer attitudes

7
  • Premium Forecast Attitudes towards online advertising in Italy 2023
  • Premium Statistic Sources first introducing web users to new brands in Italy 2022
  • Premium Statistic Main channels of new brand discovery Italy Q3 2022
  • Premium Statistic Online advertising practices experienced by Italian consumers 2022
  • Premium Statistic Consumer concerns about targeted ads in Italy 2022
  • Premium Statistic Consumers who bought a product/service promoted by influencers Italy 2023
  • Premium Statistic Influencer role in purchasing process in Italy 2022
Report this content
FURTHER REPORTS

Recommended and recent reports

  • Advertising in the United States
  • Advertising agencies in the United States
  • "Big five" advertising agency groups worldwide
  • Digital advertising formats in the United Kingdom (UK)
  • Digital advertising in Germany
  • Digital advertising in UAE
  • Digital advertising in Latin America
  • Digital advertising in Europe
  • Digital advertising in North America
  • Digital advertising in Canada
  • Digital advertising in Italy
  • Digital advertising in Brazil
  • Digital advertising in the Netherlands
  • Digital advertising in Western Europe
  • Digital advertising in Japan
  • Digital advertising in Central and Eastern Europe (CEE)
  • Digital advertising in Spain
  • Digital advertising in France
  • Digital advertising in Poland
  • Digital advertising in India

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu