Change in food related ad spend on Black-targeted TV U.S. 2017

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The statistic presents information on change in food related advertising spend on Black-targeted TV in the United States between 2013 and 2017, by brand. Private equity group Roark Capital Group that specializes in restaurant and consumer services, spent 984 percent more on advertising on Black-targeted television in the United States in 2017 compared to 2013.

Change in food related advertising spending on Black-targeted TV in the United States between 2013 and 2017, by brand

Characteristic	Change in advertising spending
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Release date

January 2019

More information

Region

United States

Survey time period

2013 and 2017

Supplementary notes

Black-targeted TV spending includes advertising expenditures on all Black-targeted TV networks (i.e., those with an audience comprised of more than 50% Black viewers).

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