Poland: preferred purchase locations by customer type 2022

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Polish consumers chose different types of stores for their favorite shopping destination in 2022. According to the survey, 20 percent of online shoppers indicated physical stores as their favorite. However, mobile shoppers indicated physical stores and online stores as the favorite places to purchase.

Most preferable purchase locations in Poland in 2022, by online customer type*

Characteristic	Physical stores	E-commerce platforms (e.g.Allegro, Showroom)	Online stores	Social media	Mobile stores/Mobile stores apps	I don't have my favourite store
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Release date

June 2022

More information

Region

Poland

Survey time period

April 11-22, 2022

Number of respondents

1,568 respondents

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows: (Polish) "Które z miejsc zakupowych określił(a)byś jako swoje ulubione?" (English: "Which shopping locations would you describe as your favorite?").

** The source does not provide any information regarding percentage points exceeding 100 percent.

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