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Toilet paper was the leading household paper product sold in U.S. multi-outlet retail that year. The major sales increase compared to previous years can be explained by the coronavirus pandemic, which urged Americans to stock up on sanitary products.
For the 52 weeks ended October 4, 2020, toilet tissue sales in the United States amounted to 10.4 billion U.S. dollars. Toilet tissue sales in the United States from 2017 to 2020 (in million U.S. dollars)
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Other statistics that may interest you Household paper products brands: Bounty & Charmin
Paper tissue market overview
8
- Premium Statistic Global tissue paper consumption forecast from 2007 to 2027
- Premium Statistic Tissue consumption share worldwide 2018, by region
- Premium Statistic Revenue of the tissue & hygiene paper market 2023, by country
- Premium Statistic Global: revenue of the toilet paper market 2023, by country
- Premium Statistic Global: revenue of the household paper market 2023, by country
- Premium Statistic Global: revenue of the paper tissues market 2023, by country
- Premium Statistic Market share of tissue paper capacity in North America 2020, by manufacturer
- Premium Statistic Production capacity of household and sanitary paper in the U.S. 2022-2024
Retail
8
- Premium Statistic Size of the tissue paper market U.S. 2017-2025
- Premium Statistic Size of the tissue paper market U.S. 2017-2025, by product segment
- Premium Statistic Sales of paper products U.S. 2020, by category
- Premium Statistic Sales of toilet tissue in the U.S. from 2017 to 2020
- Premium Statistic Sales of paper towels in the U.S. from 2017 to 2020
- Premium Statistic U.S. private label and overall paper products category sales 2019
- Premium Statistic Retail value share of private label paper products in the U.S. 2019, by category
- Premium Statistic Sales price per unit of paper products U.S. 2020, by category
Advertising expenditure
5
- Premium Statistic Largest advertisers in the U.S. 2022
- Premium Statistic Ad spend of selected household product brands in the U.S. 2022
- Premium Statistic Procter & Gamble: ad spend in the U.S. 2009-2022
- Premium Statistic Bounty (paper towels): ad spend in the U.S. 2011-2022
- Premium Statistic Charmin: ad spend in the U.S. 2011-2022
Consumer behavior
7
- Premium Statistic Per capita consumption of tissue worldwide in 2018, by region
- Basic Statistic U.S. household expenditure on cleansing, toilet tissue, paper towels, napkins 2022
- Premium Statistic Most used brands of paper towels in the U.S. 2020
- Premium Statistic Most used brands of toilet paper in the U.S. 2020
- Premium Statistic Most used brands of paper napkins in the U.S. 2020
- Premium Statistic Rolls / packages of Bounty paper towels used in the U.S. 2020
- Premium Statistic Rolls of Charmin Ultra toilet paper used in the U.S. within 30 days 2020
Further related statistics
18
- Value share of the tissue industry in the United States in 2017, by product segment
- Retail volume of the tissue industry in the U.S. from 2011 to 2021, by segment
- Kimberly-Clark's global market share of professional tissue 2017-2024
- Kimberly-Clark's global revenue of professional tissue 2012-2024
- Retail sales of the tissue industry in the United States in 2017, by segment
- Dollar sales of the leading toilet tissue brands in U.S. C-stores 2014
- Unit sales of the leading toilet tissue brands in U.S. C-stores 2014
- Tissue paper production capacities in North America 2021, by manufacturer
- Sales share of the leading toilet tissue vendors in the U.S. 2017
- Indonesia toilet paper and tissues imports 2011-2022
- Toilet paper sales channels share in China 2018
- Production of tissue paper in Malaysia 2014-2023
- Market share of key toilet paper companies in China 2018
- Domestic demand of tissue papers in South Korea 2006-2017
- Yuhan-Kimberly's sales revenue 2016-2019
- Sales share of the leading 10 toilet tissue brands of the U.S. 2017
- Cascades' annual revenue 2012-2023
- Per-capita sales in the tissue and hygiene paper market worldwide by country in 2023
Further Content: You might find this interesting as well
Statistics
- Value share of the tissue industry in the United States in 2017, by product segment
- Retail volume of the tissue industry in the U.S. from 2011 to 2021, by segment
- Kimberly-Clark's global market share of professional tissue 2017-2024
- Kimberly-Clark's global revenue of professional tissue 2012-2024
- Retail sales of the tissue industry in the United States in 2017, by segment
- Dollar sales of the leading toilet tissue brands in U.S. C-stores 2014
- Unit sales of the leading toilet tissue brands in U.S. C-stores 2014
- Tissue paper production capacities in North America 2021, by manufacturer
- Sales share of the leading toilet tissue vendors in the U.S. 2017
- Indonesia toilet paper and tissues imports 2011-2022
- Toilet paper sales channels share in China 2018
- Production of tissue paper in Malaysia 2014-2023
- Market share of key toilet paper companies in China 2018
- Domestic demand of tissue papers in South Korea 2006-2017
- Yuhan-Kimberly's sales revenue 2016-2019
- Sales share of the leading 10 toilet tissue brands of the U.S. 2017
- Cascades' annual revenue 2012-2023
- Per-capita sales in the tissue and hygiene paper market worldwide by country in 2023
Winsight Grocery Business. (January 1, 2021). Toilet tissue sales in the United States from 2017 to 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/807119/leading-us-general-merchandise-categories/
Winsight Grocery Business. "Toilet tissue sales in the United States from 2017 to 2020 (in million U.S. dollars)." Chart. January 1, 2021. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/807119/leading-us-general-merchandise-categories/
Winsight Grocery Business. (2021). Toilet tissue sales in the United States from 2017 to 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/807119/leading-us-general-merchandise-categories/
Winsight Grocery Business. "Toilet Tissue Sales in The United States from 2017 to 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 1 Jan 2021, https://www.statista.com/statistics/807119/leading-us-general-merchandise-categories/
Winsight Grocery Business, Toilet tissue sales in the United States from 2017 to 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/807119/leading-us-general-merchandise-categories/ (last visited May 04, 2024)
Toilet tissue sales in the United States from 2017 to 2020 (in million U.S. dollars) [Graph], Winsight Grocery Business, January 1, 2021. [Online]. Available: https://www.statista.com/statistics/807119/leading-us-general-merchandise-categories/